DEBORAH APODACA - Reading by Deb

Deborah Apodaca has taken her lifelong love of reading from book reviewer, blogger, author PA to publisher.  After wrestling over business names, Deborah finally settled for one very precious to her heart and named Rottie Books in honor of her Rottweiler Charly.

Deborah has read for as long as she can remember, and it is her main form of relaxation. Although her Kindle is full of books by Stephen King, Robin Cook, Carl Hiaasen, David Baldacci, James Patterson, John Grisham, Lee Child, and Nelson DeMille, romance will always be her favorite whether it be historical, time travel, contemporary, BDSM, or reverse harem. She loves and reads them all! 

Deborah is better known to the reading community for her blog, READING BY DEB where you can find book reviews, author interviews, and exclusive Behind the Story interviews. She is excited to use her past administrative history along with her current services as an author PA to help authors in their journey to publishing their work.

Currently, her available PA services include:
• Document preparation for ARCs
• Party/Newsletter Swap Spreadsheets
• Media Kits
• E-book/paperback formatting
• Publishing
• Newsletter preparation
additional services which can be found on the Author Promos page.

On the personal side, Deborah is a mother, grandmother, and a mixed media artist and is proficient in most forms of jewelry design, including metalsmithing, silversmithing, lapidary, glasswork and enameling. You will find a wide variety of kilns, torches, grinding machines and other equipment in her workshop. There is not a jewelry technique that she hasn’t studied and you are bound to find any and every tool in her huge workshop. Among her favorites are cutting cabachons, teaching Vikings Knit and recycling wine bottles into gorgeous serving trays. Deborah is also a seamstress and bead embroiderer – talents that she uses making her art dolls. Of course, while engaging in her passion, Deb’s early career was busy as she worked as a legal and administrative assistant.

Deborah decided to make a shift in her life after some serious life challenges occurred. On her journey to recovery, Deb used books to help her settle, restore and move on with her new life. Now, she has taken her passion for books to a whole new level and is super excited to be working with the very people who got her through tough times. Giving back to the Book community has fueled Deborah to new heights and she can’t wait to see what roads this new opportunity takes her.


I can not say enough about Deborah Ainsley Apodaca and her amazing services! At the beginning, Deborah took over my newsletter and grew it from 45 members to almost 4k in one year. That is huge! Next, Deborah helped me create an ARC Team which then grew into a street team and I now have two amazing teams that have my back.

Additional benefits that came my way because of doing these two steps with Deborah were A. She organized me in google, creating shared files so I could easily access all the information in one place. B. Part of organizing me was to set up media kits for new releases. All I have to do is cut and paste from the main document to any social media platform I am posting on. C. Having easy to use forms and documents at my fingertips has streamlined my posting process by a lot. I save a lot of time doing things her way instead of limping along like I was.

Deborah has grown what she does for me and, in that is an exceptional PA, but also offers all her wonderful services individually, so you can take advantage of what you need the most. She created a newsletter specifically for my street team and sends them only pertinent information through the newsletter so everything they need is also in one place that includes a link to anything they could want or need. 

When Deb offered to update my website, I was beside myself because that is not an easy service to find. Check out www.authorroguelondon.com and see what she has built for me.

If you need to get your branding going, she is a great person to help you do just that or if you just wish to take a few items off your to-do list, Deborah of Rottie Books is who you want to see.

Deborah from Rottie Books is the bomb! Hire her while she’s still available and has room for new clients! There isn’t anything she can’t do and she’ll be your biggest cheerleader while she’s helping you!

Author Rogue London

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